While At Vertex I helped develop an adaptable yet consistent visual brand voice through the repetition of elements that are simple and familiar but that capture Vertex’s unique brand as a cutting edge technology company. Designs were meant be both visually capturing (in order to improve online content performance) and easily replicable. At a small company like Vertex work easily falls into the hands of those who may not be that familiar and brand elements needed to be easily duplicatable by interns and non-design coworkers while remaining visually striking and on brand.